Creative Direction & Design
Creative Direction & Design
For the launch of the new Belkin identity, I created logical systems that applied the identity’s basics to branded digital, ecomm, packaging and print campaigns that were deployed globally across all of its product lines.
I created the branding for Belkin’s new keyboard and folio product lines and was the Creative Director for its lifestyle/product video and photo shoots.
The objective on the video was to describe the features and benefits of the keyboard. This was the beginning of, “turn your ipad into a laptop”.
The packaging system was designed to be flexible and expandable. It’s basic principles for on-shelf consistency were applied to all of Belkin’s product lines.
The campaign and packaging come to life in-store.
I created a series of icons depicting the specific benefits of each folio and keyboard product.
This line took the boring cable and turned it into a clever fashion accessory. The result was a fun and colorful campaign that captured the product’s playful attitude.
The launch video brings the product’s playful attitude to life.
Premium packages were created using photography that positioned the cables as fashion accessories.
Store displays aligned with the campaign.
I led the brand refresh and its launch across all assets in the Wemo product line across all communication channels.
A revitalized Wemo branding system and guidelines.
Using the guidelines, we created a digital campaign for Wemo Bridge, a device that makes Wemo products compatible with the Apple smart home ecosystem.