https://www.davidslatoff.com/work-1 daily 1.0 2022-10-07 https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1557607639642-MVDJMCGYJ560NTSK0EDA/Exhibits_Web2_Index_3.jpg Work https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1578607416025-SE6550E9XSKJBKV2SUAY/BelkinWEMO_Web3_IndexPage_v5.jpg Work https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1557359546226-SR3HV4C1BPYSQ23A4PFL/Print_Web2_IndexPage.jpg Work - Cristiano Ronaldo for Herbalife Nutrition I created the brand campaign surrounding Herbalife’s sponsorship of Cristiano Ronaldo. Quotes from Cristiano were used to emphasize his and Herbalife’s commitment to athletic performance and nutrition. Agency: SGK https://www.davidslatoff.com/belkin-wemo daily 0.75 2019-12-20 https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1557808678990-A8FYK9YJR4FKS842PCNT/BelkinWEMO_Web2_IndexPage_3.jpg Belkin & Wemo https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1557808678990-A8FYK9YJR4FKS842PCNT/BelkinWEMO_Web2_IndexPage_3.jpg Belkin & Wemo https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1556745460981-MJNXQXMN2AQ1H498Z9I8/Belkin_Keybrd_iPadpro_Anim.gif Belkin & Wemo - Belkin keyboard and folio branding & launch campaigns I created the branding for Belkin’s new keyboard and folio product lines and was the Creative Director for its lifestyle/product video and photo shoots. https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1556748946722-KQTDHKQR7337M8GAM2KX/image-asset.jpeg Belkin & Wemo - Ultimate Pro Keyboard Case Launch Video The objective on the video was to describe the features and benefits of the keyboard. This was the beginning of, “turn your ipad into a laptop”. https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1557808511149-O3TSC2QW3EABBT9JM2OM/BelkinWEMO_Web2_IndexPage_3.jpg Belkin & Wemo https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1557858490817-HB49MLENCQC6WC2DQO67/Belkin_Web2_Keyboard_folio_PKGs-ALL.jpg Belkin & Wemo - Keyboard & folio packaging system The packaging system was designed to be flexible and expandable. It’s basic principles for on-shelf consistency were applied to all of Belkin’s product lines. https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1556748855337-4SCRPLDU4T7OS4MKO2SI/Belkin_Keybrd_Folio_Displays.jpg Belkin & Wemo The campaign and packaging come to life in-store. https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1557858705833-L6N20OO7KM4ICSCTX98Y/Belkin_Web2_folio_icons.jpg Belkin & Wemo - Keyboard & folio icons I created a series of icons depicting the specific benefits of each folio and keyboard product. https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1557858936688-XNANRRASNTMC0ASR21AQ/Belkin_Web2_FashionCable_iPhone_2.jpg Belkin & Wemo - Fashion cable launch This line took the boring cable and turned it into a clever fashion accessory. The result was a fun and colorful campaign that captured the product’s playful attitude. https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1556756347150-HDBUBEYB216ALVT8LZNI/image-asset.jpeg Belkin & Wemo The launch video brings the product’s playful attitude to life. https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1557608152687-MYNVQBRSLZ4Q1IQAA2E6/BelkinWEMO_Web2_IndexPage_3.jpg Belkin & Wemo https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1556756239099-D34N4346XL30IFFYH5NE/Belkin_Web2_Cable_Anim.gif Belkin & Wemo Premium packages were created using photography that positioned the cables as fashion accessories. https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1556759819166-RR02GZW1XSE7VENX6RI9/Belkin_Web2_FashionCable_Display.jpg Belkin & Wemo Store displays aligned with the campaign. https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1557606241768-3UVG1QQDAQWGWYWLAMAY/Wemo_Web2_DividerPage_2.jpg Belkin & Wemo https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1557262567865-M8Q6YPI7EA4J5YFW0SVI/Wemo_Web2_Logo.jpg Belkin & Wemo - Wemo brand refresh I led the brand refresh and its launch across all assets in the Wemo product line across all communication channels. https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1557531294934-9QVH8KXUMSWSQQSXL9PD/WEMO_Web2_Guideline_5.jpg Belkin & Wemo A revitalized Wemo branding system and guidelines. https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1557443467779-MT1EXA007Y4OUL6207QR/Wemo_Web2_iMac_AppleHomekit_HomePage+copy.jpg Belkin & Wemo - Wemo works with Apple launch Using the guidelines, we created a digital campaign for Wemo Bridge, a device that makes Wemo products compatible with the Apple smart home ecosystem. https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1557341858862-OSMHXBDV7D0ILLB784RC/Wemo_Web2_iMac_Apple-HomeKit_SCROLL_Anim_frame.gif Belkin & Wemo https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1557860992105-BW6JDEJGG6FYX0R1OHRZ/Wemo_Web2_Allproduct_LandingPg.jpg Belkin & Wemo - Wemo website https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1557861218402-4TTQ85UAVDTICD12E636/Wemo_DimmerLaunch_IMaciPhone_6.jpg Belkin & Wemo - Wemo dimmer digital campaign https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1557539714983-7YZL6HN0OXZGVZ9QN16Y/Wemo_Web2_Display_2+copy.jpg Belkin & Wemo - "Wemo works with Google" store display https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1557452377630-NFJ3PA0QJTZC8NS3UJGK/BelkinWEMO_Web2_IndexPage_3.jpg Belkin & Wemo https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1557605032254-PZERGPOELKYGI92T1AFX/BelkinWEMO_Web2_IndexPage_3.jpg Belkin & Wemo https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1557607991995-QKV6LWNS68XHNCQPHHUH/BelkinWEMO_Web2_IndexPage_3.jpg Belkin & Wemo https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1557450295085-OQO3MX40DIBB6XKPKW3E/BelkinWEMO_Web2_IndexPage_3.jpg Belkin & Wemo https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1557447456545-2B4WK7ZS2LH2N1WQTA57/BelkinWEMO_Web2_IndexPage.jpg Belkin & Wemo https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1557442800457-PVJK04N89HISARF337VD/BelkinWEMO_Web2_IndexPage_2.jpg Belkin & Wemo https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1556746068563-WXF6PQQSHG0WNJU2L982/Belkin_Web2_IndexImages.jpg Belkin & Wemo https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1557440783117-2ZCOLT3QCKM6137M555G/BelkinWEMO_Web2_IndexPage.jpg Belkin & Wemo https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1556316216383-QCPIZ09K5FOHDN7DZLSG/Belkin_Web_HmPg_Template.jpg Belkin & Wemo https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1556326760740-8JKINHBYQDT6PG26OSGR/Belkin_Web_HmPg_2.jpg Belkin & Wemo https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1556402566601-NJ1M5X7OWB9VERNZ8JE0/Belkin_Web2_IndexPage_Keyboards.jpg Belkin & Wemo https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1556343383749-74KTLB5UR69ISIIY24VV/Belkin_Web_HmPg_2.jpg Belkin & Wemo https://images.squarespace-cdn.com/content/v1/5ad8e88dda02bc5f1237e9dc/1556344045174-11G1T3BK2KYCV11FRM00/Belkin_Web_HmPg_2.jpg Belkin & Wemo https://www.davidslatoff.com/contact-1 daily 0.75 2019-12-18 https://www.davidslatoff.com/about-1 daily 0.75 2020-05-18